If you play it safe, you will not fail, but you will never be a big success either. The Antinoris have known this for literally hundreds of years, which is why they continue to make innovative, even courageous choices. Sometimes that means going against the grain, but that’s what happens when you look for potential, not just a sure thing. And that speaks to the heart of the Antinori’s philosophy---to maximize the hidden capacity of specific wine regions, soils, and microclimates while staying true to the tradition, culture, and taste which give Antinori wines their individuality.